R/GA is known as the "company of reinvention." They are always the forefront of advertising and design, utilizing the most up-to-date technology to execute their tasks in a unique way.

For the design of this book, I decided to utilize the minimal, futuristic branding of R/GA.The see-through red plastic case of the book hides the red text underneath, alluding to the beginning of R/GA, specifically R/Greenberg and Associates, with their Alien title sequence work, in which they slowly revealed each stroke of the word "Alien."