Neenah Paper Promotion: Seollal

Fon Limsomwong
Publication Design
Print Production

The project focuses on a Neenah paper promotion highlighting Korean New Year (Seollal) and its connection to Chinese Daoist beliefs, particularly the ten symbols of longevity often depicted on standing screens.

These screens, believed to bring good luck, inspired the promotion's lavish design. Gold foil accents enhance features on the screen and text description. Initially, the frame drew from Korean palace colors (blue, red, green, white), but was later changed to evoke the intimate interior of a king's sleeping chamber, using neutral brown and off-white tones.